Recruitment Marketing Manager

  • -
  • Full-Time
  • Remote
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Job Description:

Recruitment Marketing & Talent Community Manager

Role Purpose

The Recruitment Marketing & Talent Community Manager is responsible for building a proactive candidate pipeline. You will attract, engage, and nurture talent through strategic branding, multi-channel campaigns, and community management, ensuring recruiters always have access to a "warm bench" of qualified candidates.

Position Summary

This role manages the full spectrum of recruitment marketing and talent engagement for a dynamic Recruitment Process Outsourcing (RPO) environment.

  • 50% Recruitment Marketing: Brand management, advertising, and ROI reporting for clients.
  • 50% Talent Community & Corporate Marketing: Database management, nurture campaigns, engagement, and corporate brand presence.

Reporting Structure:

  • Reports to: CEO.
  • Key Partners: Director of Recruitment, Recruiters, Operations Administrator, Job Boards, and External Vendors.

Key Results (KPIs & OKRs)

  1. Campaign Launch: Successful deployment of end-to-end recruitment marketing campaigns for clients.
  2. Community Engagement: Host or co-host at least one talent community event per period.
  3. Pipeline Delivery: Provide recruiters with "recruiter-ready" shortlists directly from managed communities.
  4. Database Growth: Ensure consistent quarterly growth of the candidate database.
  5. Performance Analytics: Deliver and act upon monthly Source Effectiveness Reports to optimize ROI.

Core Responsibilities

1. Recruitment Marketing & Employer Branding

  • Content Optimization: Review and optimize job advertisements for clarity, brand alignment, and SEO.
  • Digital Presence: Manage employer brand presence across career sites, social media, and review platforms (Glassdoor, Indeed, etc.).
  • Campaign Management: Track and adjust ad performance (impressions, clicks, conversions) to maximize ROI.
  • Visual Storytelling: Create compelling visuals and social media posts that highlight client and corporate culture.

2. Talent Community & Corporate Management

  • Database Nurturing: Build and maintain candidate segments within the ATS/CRM for targeted marketing.
  • Omni-channel Engagement: Execute nurture campaigns via email, SMS, LinkedIn, and virtual/in-person events.
  • Event & PR Management: Organize talent events, manage trade show appearances, and identify PR opportunities.
  • Market Research: Continuously research and recommend new tools, platforms, or channels to target passive candidates.
  • Corporate Branding: Manage social media and digital identity for the corporate office.

Qualifications & Requirements

  • Education: Bachelor's degree in Marketing, Communications, PR, or a related field.
  • Experience: 4+ years in Recruitment Marketing, Employer Branding, or Candidate Community Management.
  • Technical Skills: * Expertise in Copywriting and digital content creation.

    • Proficiency with ATS/CRM systems and automated email/SMS marketing tools.
    • Advanced knowledge of LinkedIn Ads, Facebook Business Suite, and Instagram.
  • Attributes: Data-driven mindset with the ability to manage multiple high-priority campaigns simultaneously.

Tools & Systems

  • ATS/CRM: Experience with platforms such as Workable, JazzHR, Bullhorn, or Salesforce.
  • Marketing Automation: HubSpot, Mailchimp, TextUs.
  • Social Media: LinkedIn, Facebook, Instagram, TikTok.
  • Analytics: Google Analytics, Excel (Advanced), and BI Dashboards.
  • Design: Canva, Adobe Creative Cloud.

Success Roadmap (30-60-90 Day Plan)

  • 30 Days: Audit existing talent pools, optimize current job ads, and launch the first candidate nurture campaign.
  • 60 Days: Launch 2–3 branded campaigns, deliver the first monthly source report, and grow the community by 10%.
  • 90 Days: Deliver dashboards with 98% accuracy, automate core nurture flows, and meet quarterly engagement targets.

Operating Rhythm

  • Daily: Campaign monitoring, job postings, and candidate engagement.
  • Weekly: Social media execution, ATS/CRM data cleansing, and recruiter alignment.
  • Monthly: Source effectiveness reporting and talent pool funnel analysis.
  • Quarterly: Full brand/channel audit and campaign strategy refresh.