Project Description

Google is seeking a Senior Salesforce Application Engineer to support Sales & Marketing technology solutions across the B2B go-to-market lifecycle. The role combines hands-on Salesforce Core development, Sales Cloud/B2B GTM processes, Salesforce Marketing Cloud and enterprise integrations. The engineer will work across the complete customer and revenue lifecycle, from marketing engagement and lead management through qualification, routing, opportunity management, pipeline, forecasting and revenue visibility. The role requires strong technical ownership, stakeholder collaboration and overlap with US/US-Pacific teams.

Main Tasks

- Design, develop and maintain Salesforce solutions using Apex, Lightning Web Components (LWC), Triggers and SOQL.

- Develop and optimize Sales Cloud solutions supporting B2B go-to-market processes.

- Support opportunity management, stage gating, deal/activity tracking, pipeline management and sales forecasting.

- Configure and develop solutions involving Business Accounts, Account Hierarchies, Contact Roles and complex account relationships.

- Build and optimize Salesforce reports and dashboards for sales, pipeline and revenue analytics.

- Develop and maintain Salesforce Marketing Cloud solutions using Journey Builder, Automation Studio, Data Extensions, AMPscript and SSJS.

- Support end-to-end lead handoff processes from Marketing Cloud through lead scoring, qualification, routing, conversion and Sales Cloud.

- Design and maintain enterprise integrations using REST/SOAP APIs.

- Integrate Salesforce with external applications, databases and data pipelines.

- Work with large data volumes and perform SQL/SOQL query and performance optimization.

- Troubleshoot production issues, bugs and releases.

- Collaborate with stakeholders, TPMs and cross-functional engineering teams on solution design and architecture.

- Work autonomously and provide technical ownership across the Salesforce Sales & Marketing ecosystem.

Required Skills

4+ years of hands-on Salesforce Core development

Strong hands-on experience with Apex

Strong hands-on experience with Lightning Web Components (LWC)

Strong experience with Salesforce Triggers

Strong SOQL skills

Strong Sales Cloud experience in B2B environments

Strong understanding of B2B Go-to-Market (GTM) processes

Hands-on experience with Opportunities, Opportunity Stages, Stage Gating and Pipeline Management

Experience with Sales Forecasting, Forecast Rollups and revenue/pipeline visibility

Experience with Business Accounts, Account Hierarchies and Contact Roles

Strong experience with Salesforce Reports and Dashboards for sales and revenue analytics

3+ years of hands-on technical experience with Salesforce Marketing Cloud (SFMC)

Strong hands-on experience with Journey Builder

Strong hands-on experience with Automation Studio

Strong experience with Data Extensions

Strong AMPscript experience

Strong SSJS experience

Experience with end-to-end lead handoff between SFMC and Sales Cloud, including lead scoring, qualification, routing and conversion

Strong experience with REST/SOAP APIs

Experience with enterprise integrations and external applications/databases

Experience with data pipelines and large data volumes

Strong SQL and SOQL skills

Experience with query and performance optimization

High level of autonomy, ownership and troubleshooting capability

Experience collaborating with technical and business stakeholders

Availability to overlap with US / US-Pacific teams

English B2 or higher

Desired Skills

- Salesforce Certified Platform Developer II

- Salesforce Certified Sales Cloud Consultant

- Salesforce Certified Marketing Cloud Developer

- LeanData experience

- Geopointe experience

- Groove experience

- 5+ years of general Software Engineering experience using Apex and/or Java

- Experience contributing to Salesforce solution architecture

- Experience with complex B2B sales and revenue ecosystems

- Experience supporting high-volume enterprise Salesforce environments